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TARGETED DISPLAY

Targeted Display Ads

By targeting your custom audience, we can target your best online prospects wherever they are on the Internet. We might find them on one of our affiliate sites like TribLIVE.com, Neighborhood News Network, etc. We can also target your audience on other sites by using demographic, geographic, behavioral, and interest segmentation. Again, wherever your best prospects are on the Internet, that’s where we will display your ad. Here are three key areas you can jump to below that every business should focus on for a successful targeted campaign:

Audience Targeting   |   Custom Audience Network   |   Native

Target the most receptive audiences for your business.


 

Audience Targeting

In order to get the most out of your web site, it is beneficial to target your audience — whether it’s by demographic, interest, or frequently-visited sites. Here are some of the tactics we can leverage for you:

Affinity

Reach people based on their specific interests as they browse pages, apps, channels, videos and content online. You can select from a wide range of categories, and your ads will be shown to people who are likely to be in those selected categories. This is an efficient method of reaching likely customers faster.

In-Market

Connect with consumers who are actively researching or comparing products like yours and target those most interested in your offerings. This is a good way of reaching customers who are already looking for your services — tightly targeting specific customer personas instead of simply advertising to everyone.


 

Custom Audience Network

No other business is the same as yours. Your customers will be demographically different, have different interests and have different searching and browsing behaviors than the customers of any other business. This makes creating a custom audience network vital to successful online marketing. We will help, with a variety of tools to create the best network of likely customers for your business.

Demographic

Targeting customers with the right demographics can heighten the likelihood of marketing success. Age, income level, life-stage group and other demographic data will help pinpoint your potential customers and draw them to your website.

Site Retargeting

It can be frustrating when customers visit your site and don’t advance toward purchasing your products or services. With site retargeting, you can reach prospective customers who have visited your website – but left before taking action - and help them find their way back.

Search Retargeting

Predicting that a customer, who searched for your business, or for products or services like yours, would still be interested in your business is a pretty safe bet. With search retargeting, we can show ads to customers who have searched for your business — or similar keywords — and make them want to give your site a second look.

Contextual Retargeting

Keyword contextual targeting and content contextual targeting both use the online behaviors of customers to bring likely consumers to your site. Keyword contextual targeting helps you reach the audience online which is reading content with keywords relevant to your business. Contextual targeting helps you reach your target audience on other sites being visited that contain the same type of content relevant to your business.

Geo-Fencing

With the use of latitude and longitude data, retarget customers who visit or commute through any business’s location — including your competitor’s — and serve ads to them within apps on their mobile devices.


 

Native

Native Advertising is the use of paid ads that match the look, feel, and function of the site on which it appears. In fact, native ads do not look like ads at all. They look like part of the editorial flow of the page, but they convey a message that is important to the brand or products your company sells. The key to native advertising is that it’s non-disruptive, exposing readers to your valuable content without looking or reading like an ad. 

500-600 word native story

Engaging content that will be editorially focused and informative linking readers to your business, product, or service.  Not advertorial.

Runs in the third story position of TribLIVE.com for 24-hours (your choice of Westmoreland, Allegheny, Valley News Dispatch, or Sports).

Banner ads to run along with your story.

Evergreen content on TribLIVE (meaning it stays searchable forever).

Story published in the print publication of your choice.

Multiple backlinks to your website for search engine optimization (SEO).

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